P f i z e r – Major Pharmaceutical International Campaign
The Major Pharmaceutical International Campaign project was an exciting challenge for Custom Image Library! The CIL team had the opportunity to cast ethnicities for our international client spanning 5 different regions with great success. Certainly, the high concept brief was executed perfectly down to the very last detail, including world class retouching and detailed postproduction comping. CIL expertly matched specific locations to the required spec. Most noteworthy, the client was congratulated by their competitors at the international pharmaceutical conference for the great impact and success of their campaign. Consequently this meant happy clients and happy agency… We love happy clients :)!