A 300-image lifestyle library was commissioned by Discovery Health for the purpose of representing the target audience of each of the different health plan options, for the brand. Custom Image Library took care of the casting, location scouting, styling, shooting and post production to deliver on the images showcased below. The production took place over the period of a month. The shoot locations were across different cities and towns in South Africa. The images were utilised for Discovery Health’s plan brochures and online & print communication.